Anitta is a pop sensation who has taken the Brazilian pop music scene by storm. Born as Larissa de Macedo Machado, she has worked her way up from local performances to global music charts. With her chart-topping hits, strategic music endorsements, and social media influence, she has built a remarkable career. Her estimated celebrity net worth is around $40 million.
Her journey is a mix of passion, talent, and smart business moves. From singing in Funk Carioca to collaborating with reggaeton superstars like J Balvin, Anitta has expanded her presence in the Latin music industry. She has also ventured into brand sponsorships, proving that she is more than just an artist. Let’s explore her story in detail.
Who is Anitta?
Anitta, born Larissa de Macedo Machado, is a renowned Brazilian singer, songwriter, and dancer. She gained fame with her unique fusion of Funk carioca, reggaeton, and pop.
- Rose to prominence with Show das Poderosas in 2013.
- Known for international collaborations with Madonna and J Balvin.
- Recognized for her impact on digital marketing and social media engagement.
Bio Data
Attribute | Details |
Full Name | Larissa de Macedo Machado |
Popular Name | Anitta |
Birth Date | March 30, 1993 |
Birthplace | Honório Gurgel, Rio de Janeiro |
Age (as of 2024) | 31 years old |
Siblings | Renan Machado, Felipe Terra |
Education | Graduated from Colégio Pedro II |
Marital Status | Divorced |
Ex-Spouse | Thiago Magalhães |
Net Worth | $40 million |
Source of Wealth | Music career, business ventures, endorsements |
Height | 5 ft 4 in |
Early Life

Anitta grew up in Honório Gurgel, a modest neighborhood in Rio de Janeiro. Her passion for music started at an early age, and by eight years old, she was already singing in a church choir.
Her career took off when she began posting videos on YouTube in 2010. These performances caught the attention of Furacao 2000, a music producer, which led to her first record deal. She made a bold choice to integrate Brazilian pop music with reggaeton and international collaborations, giving her a global reach.
Career and Achievements

Anitta’s rise to fame is filled with major milestones. She became one of the most recognized Latin artists due to her ability to blend multiple genres and appeal to a diverse audience.
- Released Bang (2015), one of her best-selling albums.
- Performed at the Latin Grammy Awards, making history as one of Brazil’s youngest singers on that stage.
- Named one of Billboard’s most influential artists on social media engagement.
- Signed lucrative brand sponsorships with Coca-Cola, Puma, and Beats by Dre.
- Founded Rodamoinho Records, an independent music label that supports emerging artists.
Anitta Net Worth
Anitta’s estimated net worth stands at $40 million. Her income sources include:
- Streaming revenue from platforms like Spotify and Apple Music.
- Concert tours and sold-out performances worldwide.
- Sponsored content and advertising partnerships.
- Entrepreneurial ventures, including her record label ownership.
Anitta vs Lupillo Rivera Net Worth
While Anitta has amassed $40 million, Lupillo Rivera, a regional Mexican singer, has an estimated net worth of $12.5 million.
- Anitta: Known for her pop sensation appeal, major brand sponsorships, and global music chart success.
- Lupillo Rivera: Famous for his regional Mexican music, TV appearances, and family ties in the industry.
Family and Personal Life
Anitta was born to Miriam Macedo and Mauro Machado. Her family has always been a strong support system in her career.
- Married Thiago Magalhães in 2017 but got divorced in 2018.
- Dated Gabriel David in 2021.
- Prefers to keep her personal life private but remains active in the music industry trends.
Anitta Before Surgery
Anitta has openly admitted to undergoing plastic surgery. She has had a nose job, jaw-shaping, and breast augmentation. She confidently shared her before and after-surgery images online, embracing her transformation.
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Social Media Appearance

Anitta is a social media engagement powerhouse with over 64 million Instagram followers.
- Uses digital marketing to promote her music.
- Collaborates with brands like Coca-Cola and Puma.
- Engages in conversations with fans, making her a strong artist branding figure.
Social Profiles
- Instagram: [Visit Profile]
- Twitter (X): [Visit Profile]
FAQs
What is Anitta’s net worth in 2024?
Anitta’s net worth is estimated to be $40 million, thanks to her successful music career, endorsements, and business ventures.
How did Anitta become famous?
She gained popularity through her YouTube performances, leading to her first contract with Furacao in 2000, and later became a global star with chart-topping hits.
Has Anitta collaborated with international artists?
Yes, she has worked with J Balvin, Madonna, and many reggaeton superstars, expanding her influence in the Latin music industry.
Does Anitta own a record label?
Yes, she founded Rodamoinho Records, an independent music label that supports emerging artists.
What surgeries has Anitta done?
Anitta has had a nose job, jaw-shaping, and breast augmentation, which she has openly discussed.
Conclusion
Anitta’s journey from Honório Gurgel to the global music charts is inspiring. Her ability to blend Funk carioca, reggaeton, and pop has made her a force in the Latin music industry. With numerous music endorsements and social media influence, she has built a legacy.
Her success is not just about talent but also about smart entrepreneurial ventures. As she continues to thrive in her music career, her influence on artist branding and digital marketing will only grow. Anitta is a true example of a modern-day celebrity net worth success story.
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