Cleetus McFarland is a well-known automotive content creator and YouTube car enthusiast. His real name is Lawrence Garrett Mitchell, but fans recognize him as Cleetus. He has built a massive following by blending car modification projects with motorsports innovation. From drag racing events to off-road racing, Cleetus has influenced the car enthusiast community worldwide.
One of his biggest achievements is the Freedom Factory racetrack, a facility he purchased to host drag racing competitions and events. His passion for custom car builds and high-performance vehicles has made him a leader in the automotive culture influencer space. With an estimated Cleetus McFarland net worth of $3.66 million, his business ventures include YouTube earnings from cars, merchandise sales, and car racing sponsorships.
The Making of Cleetus (1995-2017)
Cleetus was born on April 5, 1995, in Omaha, Nebraska. His parents supported his love for cars from an early age. He attended Central Florida University, where he pursued engineering. However, his passion for vehicles led him to create the persona of Cleetus McFarland.
- 2015: Participated in Rocky Mountain Drag Week, making his debut in drag racing events.
- 2017: Left his job at 1320Video to pursue content creation full-time.
- March 2017: Purchased DeSoto Speedway, later renaming it the Freedom Factory racetrack.
Quick Wiki, Bio
Category | Details |
Full Name | Lawrence Garrett Mitchell |
Date of Birth | April 5, 1995 |
Birthplace | Omaha, Nebraska |
College | Central Florida University |
Net Worth (2025) | $3.66 million |
Signature Vehicles | Leroy, Mullet, Dale Truck |
Revenue Streams | YouTube, merchandise, events |
Wife | Madison Lutz (married 2021) |
Children | Ripper Mitchell (born 2022) |
Building a YouTube Empire

Cleetus started his YouTube car enthusiast journey in 2009, but his big break came later. His stick-shift Corvette, named Leroy, became a fan favorite. His videos mix car modification projects, humor, and drag racing competitions.
- His channel features record-breaking vehicles and fan engagement strategies.
- Events like the Cleetus & Cars event draw thousands of spectators.
- His YouTube algorithm success has helped him reach millions of subscribers.
Signature Vehicles & Projects
Cleetus has built some of the most powerful high-performance vehicles. Each project showcases his skills in motorsports innovation.
- Leroy the Fierce: A twin-turbo Corvette known for speed records.
- Mullet (El Camino): A supercharged engine with horsepower records exceeding 2,000 HP.
- Dale Truck: A custom car built and designed for off-road racing.
- Toast: A Crown Victoria drift car, famous for its wild modifications.
The Freedom Factory Era
In 2017, Cleetus took a bold step by purchasing the Freedom Factory racetrack. Located in Florida, it has become a central hub for automotive culture influencers.
- Hosts drag racing competitions and burnout events.
- Cleetus & Cars event is one of the biggest car enthusiast community gatherings.
- Features professional-grade motorsports innovation.
Business Ventures & Net Worth
Cleetus’ diverse revenue streams contribute to his $3.66 million net worth.
- YouTube earnings from cars: Around $2 million annually.
- Merchandise sales: Custom apparel and car accessories.
- Car racing sponsorships and brand partnerships with Motion Raceworks partnership.
Racing Career Highlights
Cleetus has achieved several milestones in drag racing events and motorsports innovation.
- 2022: Competed in Stadium Super Trucks at the Music City Grand Prix.
- Participated in Bristol 1000 and Haltech World Cup Finals.
- Holds records in GRANNAS Racing Stick Shift class.
Personal Life & Relationships

Cleetus married Madison Lutz in 2021. She is an entrepreneur who owns Sunna Swim. They welcomed their son, Ripper Mitchell, in 2022.
Impact on Car Culture
Cleetus has changed the way people view car customization and racing.
- Inspires young automotive culture influencers.
- Supports grassroots drag racing competitions.
- Hosts charity events and sponsors new drivers.
By the Numbers: Social Media Presence
Cleetus dominates multiple social platforms.
- Instagram: Millions of followers.
- YouTube: Over 2.5 million subscribers.
- TikTok: Growing rapidly in the car enthusiast community.
- Facebook: High engagement and video views.
Business Innovation
Cleetus combines passion with smart business strategies.
- Blends automotive business ventures with motorsports innovation.
- Creates new event formats to keep fans engaged.
- Expand the Freedom Factory racetrack for larger audiences.
Looking Ahead
Cleetus’ future looks bright with new projects in the works.
- Expanding Freedom Factory into a world-class racing venue.
- Innovating drag racing events with cutting-edge technology.
- Partnering with major brands in car customization.
Award-Winning Car Builds
Cleetus has built some of the most impressive cars in the industry.
Vehicle Name | Base Model | Achievements |
Leroy | C5 Corvette | World’s fastest stick-shift Corvette |
Mullet | El Camino | 6-second quarter-mile records |
Dale Truck | Silverado | Off-road racing success |
Toast | Crown Victoria | Drift competition winner |
FAQs
What is Cleetus McFarland’s real name?
His real name is Lawrence Garrett Mitchell.
How much does Cleetus McFarland earn from YouTube?
He earns around $2 million annually from YouTube car enthusiast content.
What is his most powerful car?
His twin-turbo Corvette and Mullet (El Camino), with over 2,000 HP, are his most powerful builds.
When did he purchase the Freedom Factory?
He bought the Freedom Factory racetrack in March 2017.
Who is Cleetus McFarland’s wife?
He is married to Madison Lutz, owner of Sunna Swim.
Conclusion
Cleetus McFarland has transformed the car enthusiast community with his automotive content creator journey. From YouTube earnings from cars to owning the Freedom Factory racetrack, he has built an empire.
His motorsports innovation, drag racing events, and custom car builds inspire fans worldwide. With new projects ahead, Cleetus remains a dominant force in automotive culture influencers.
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